Reflecting the Personality in a Design ConceptThe brand building started with a concept that was quickly accepted. We used the existing dark blue color as it reflects the technical skills of Zanroo. Most importantly, we also implemented saturated positive colors, such as green and yellow, to the design elements to represent the innovative and family atmosphere.
With the request from the client, we also worked on the mascot. The mascot represents and reflects the meaning of the word “Zanroo”. Coming from a Thai Name, it means “the dogs know the people”. It is a word only applied to a dog. The understanding, feeling and personality of the dog towards people means “Zanroo”.
Therefore, from the name, this implies that the dog always in a social environment. For example, in a cinema the dog promptly understands the feeling of the person sitting and watching the movie. In an interactive environment, the dog always listens, understands and interacts with the person, which reflects what the product does.
Designed elements and productionFirst, we created the brand by developing a Brand Concept and the slogan “listening to people”. After establishing this, we worked on graphical elements such as poster designs and the company brochure. This sets the base for all the visual elements and language for the brand strategy.
Afterwards, we started building the website and worked on developing the visuals. After finishing with developing the website, we summarized everything in a brand book.
If you are looking for a professional brand strategy development, contact us and we will be happy to consult you in the right way and craft your personal brand.