Most people don’t see the real value of a one minute animated explainer video. However, through our long year experience as an animation company, we have concluded the following advantages by having a video on your website:
As mentioned above, never underestimate powerful first impressions.
Having your website visitor click on a video will lower your bounce rate and will give you a longer website visit time per user, which will increase your SEO rating.
People are lazy to read and are used to scanning through the website content. Next to titles and introductory content, videos are a powerful medium of choice for your website visitor to get an introductory set of information.
During an animated explainer video, you can have people follow you on different social media channels such as Youtube. As well during the video, you are able to add hotspots to convey your video viewers to check out additional pages or channels of your own choice. Decision Making A successful video can become an on the spot decision maker. If a successful strategy has been used, it can turn your website visitors into leads.