5 Most Important Points to Build a Strong Brand Identity
Your brand is your business identity – the image you wish to paint to the world – and it's one of your company's most valuable assets. Your brand communicates your business personality and shapes your clients' perceptions of who you are.
Creating a brand identity that has strong emotional connectivity ability and ties in with the brand personality is makes the brand the brand. Likes, dislikes, lifestyle, goals, aspirations – all of these are important pieces to help determine the brand corporate branding. It's all about living the brand as living your life, the whole identity that makes the brand identity succeed. The success of creating a brand identity that theirs consumer will instinctively be drawn to their brand because of an emotional or personal connection.
The visual brand identity is for Toneyes the core of a brand. Just think about Apple, Nike and starbucks, by just naming them we guess you can picture them perfectly. A strong visual identity creates high brand awareness and is often the fundamental for an effective communication. The design should be a central, identifiable visual element that helps the customer discover, share and remember a company's brand. Our Toneyes team always focuses on our client's presence in every aspect. Our design is an effective communication tool to achieve the corporate branding goal. The main purpose of brand design can be summed up in 5 principles of effectiveness; simple, memorable, timeless, versatile and appropriate.
Creating a brand identity is a multi-disciplinary, strategic effort; every element needs to support the overall message and business goals, to achieve these goals most companies focus on effective communication through their corporate branding. The brand identity describes the visual device used to represent the company. Identity is a visual component package that is paired with style guidelines and used as a framework to ensure the corporate image is cohesive and consistent for the brand awareness.
4. The Brand
A brand refers to the perceived image and subsequent emotional response to a company, its products and services. It also represents the conversation that customers are having with each other about the company and how it spread. To communicate all the reference we establish a strong corporate branding strategy that reflect in every design we make.
Every brand want an effective communication of their identity, but the way to create the perfect strong brand can be though, Toneyes always seek to deliver the best result for our client. All our clients is really unique to us and all brings something great that we also learn from. Our work reflects on the corporate branding to have positive association that can help the brand awareness to get in “top of mind” to its consumer.
A brand identity says everything about what the product wants to be, both from inside (DNA) and the outside (Design). The importance is to understand that a brand is always in competition to get the attention from the consumer, it is not enough to just be different. A brand needs a brand identity and brand awareness to demonstrate and communicate their difference in all corporate branding aspects, to make it easy for the target audience to understand and be the favorite “top of mind” brand.