Carewell branding design

Carewell Service - Brand Design

There are a lot of processes that takes place to create a new brand. We value to create effective platforms and ways on how to efficiently represent our clients to their own clients. From an unequivocal brand statement to eye-catching visuals, here is a take on what takes place in Toneyes' creative process of creating Carewell's brand.

Branding

1. Defining the Vision Satement & the Brand Message

"Family, Care, Experience & Life"

This statement was created to be the message of the Carewell brand design. Family, care, and experience create the happiest things in life, since living happily is the finest remedy for all illness. At Carewell, experience and moments are important. It is about learning the value of what is important in life and how life itself is built around made memories.

The heart behind this statement is to reminisce good memories in life and integrating those in presenting the brand. Upon understanding the Carewell brand, our company started taking steps on landing on the created brand and vision statement. Here's how it goes:

  • Define the values of the client
  • Determine and understand the target of the client
  • Brainstorm and outline key qualities of the brand
  • Formulate keywords to represent valued qualities
  • Establish a vision statement and the brand message

2. The Visual Concept & Problem Solutions

The visual concept of this brand design is to bring an understanding of the needs of the guests with dementia and alzheimer. We do this by removing aspects of negativity to be able to focus on the positive aspects of this. We also avoided using images that could convey misleading messages. We have set graphics and visuals that sets a new perspective of Carewell, using visuals that portrays life, memories, and personality.

Most importantly, we incorporated the brand message in every design creations. From the brand message, we have established creations that would best represent the new brand:
  • new website design
  • enhanced logo
  • video representation
Logo sketch

3. Logo Realisation

For the new brand logo design, we have utilized the previous logo, but enhanced and improved it. We have created a logo using abstract shapes that forms a lotus. The logo is used to express emotion of security and care. The petals represent the first words of the brand message, which are family, life, and experience. Lastly, the dot symboizes life, moment, and the now.

The logo creation process includes the following:

  • Sketching
  • Development
  • Digitalization
  • Coloring
  • Creation of Mock-Up
logo sketch
Logo design
Carewell name card
Carewell Website Design

4. Website Design

For the website of the brand design, we have presented and structured it in a way that represents a family's home. We have designed it to give a home feeling. We have incorporated shapes, colors, and images that embody both positive and professional emotions. We have redesigned the website to narrate the stories and memories of the people of Carewell.

To be able to create an effective platform to showcase Carewell's services and identity, Toneyes went through intricate processes to get to where the Carewell website design is now. With the brand message as the main basis, here are steps to go forward from that:

  • Wireframing and Content Strategy
  • Creation of Moodboard with Inspiration and Competition Analysis
  • Design Proposal
  • The Development of the Website Design
  • Style Check and Graphics Processing
  • Content Writing

5. Creating the Video

The creation of the video was the cherry on top of this new brand design for Carewell. Our team took time to take footage from the Carewell site. We have used footage that perfectly represents the brand message. We have taken videos and images from above using our drone. The clips used  conveys the message of life, moments, and positivity. The concept is to introduce the heart beind Carewell. It showcased the types of services they provide for different cases. The video also exhibitd their pride in their facilities and thesetting of their home in Phuket. It emphasizes the personalities of the staff members as well as the guests.

Creating videos that best represents a brand takes a lot of creativity and time to plan and execute. To make sure that the  brand is properly conveyed, Toneyes takes the time to organize things needed to create a great video. Here's how we do things:

  • Moodboard Creation with Inspirations
  • Storyboard Creation/ Sketching
  • Storyboard Proposal
  • Production: Filming and/or Animation Creation
  • Post-Production: Editing and Rendering
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