Corporate Identity Design Siam Residence
How we rebrandend a Hotel in Koh Samui
Siam Residence came to Toneyes because of a simple redesign of their existing website. Siam Residence has a pretty old fashioned logo, but the idea behind the logo and the luxury concept was still great. Toneyes decided to make a revamp of their existing brand and upgraded their logo and corporate identity design to the modern market.
We focused on the resorts strength, which are the spacious luxury rooms, the great service and the Swiss/Austrian management.
We used adjusted the old brown and implemented this color as main background color to the graphic elements. In contrast we used a darker brown as well the white.
The brown is foreign to the sandy beaches and the royalty since their accommodations are really majestic. The blue colored pictures of the cloudless beaches and skies are giving the corporate identity a perfect contrast.
As standard for flyer and brochure design we set the percentage spacing of the images to about 30% of the overall design artwork.
In close corporation with the hotel manager Benjamin Lehmann we created a unique corporate identity design and a redesign of the website to underline their strange and to stand up and compete with other luxury resorts in Koh Samui, Thailand.
Additionally Toneyes also helped with the redesign of the menu and wine-card and various advertising ads in famous magazines such as the Lufthansa and Fah Thai magazine of Bangkok Airways.
What our client says about the corporate identity design
It is always a pleasure to work with Toneyes. We already had several project with Toneyes and the result is always outstanding. I love the creativity of the designers and the way they process through all phase of the projects.
There are not many agency who are able to empathize with the customer in a way how they do which is indispensable for an authentic marketing product. If for a website, an online marketing solution or simply a design, we would always choose Toneyes.
Benjamin Lehmann / Hotel Manager of Siam Residence