The Design Brief & Requirement
The task was to create an impressive 1 page magazine ad for the Ultrabright Diamond Cut product. The ad should be impressive and showcase the feature that small diamonds will increase their light reflection with this special diamond cut.
The Concept: Epic, Mysterious and out of this world
We wanted to have a dark background and went with a desert landscape at night. We were thinking of the most mysterious mystic landscape possible.
To bring the epicness and the showcase the effect we put together thousands of small diamonds and created an effect how it would look like if you would look into a big oversized rhombus filled with diamonds using the Ultra Brights Diamond Cuts.
We concept was truly to create a mystic environment which leads to being curious what Ultra Brights is all about. Within this magazine ad design there were many hours of photo retouch hours invested to create the shiny effect.