Before we started the project, we held several meetings with the company to discuss our ideas and gain a better understanding of their company and objective. From our meetings, our team decided to focus on branding their company as “an IT development company that implements creative technical thinking” to their target audience. As such, to create a stronger branding design, we devised the slogan “Evolutionizing Businesses”.
After finalizing our concept and slogan, we created moodboards that compiled various ideas for their branding design. After running through our ideas with Inteltion, we decided to use a combination of dark blue, turquoise, red, and white in their powerpoint design, website design, and motion design. We also emphasized the use of dark blue in their branding design to accentuate the slogan and assert the fact that they work with advanced development technologies and big data.
