Avant Meats is a pioneering global leader in alternative meat production that uses sustainable cultivation processes to bring authentic and nutritious fish products to the marketplace.
The Website Concept & Production
The website is built on a simple storytelling approach to inform the audience of the issues created by the current animal agriculture industry and inform people on a sustainable solution towards alternative fish production.
To make the website feel more friendly and relatable to the audience, we used high quality and professional brand images with a combination of unique illustrations to highlight the story of Avant. With the use of a striking color palette, HTML5 animations, and parallax features, we were able to give a warm feeling to the website and add a playful and attractive feeling that encourages the target audience to read more about the vision and story behind Avant Meats.
