First is is important to understand the product line at first. The product is based on Keratin a natural product that helps on hair treatment. The hair product is manufactured in Brazil. The product has been designed to contain high quality and still be in a budget so the product can be sold to non professionals. The product still is also used to be sold to professionals and hair stylist, but the idea to create a product that is economical and contains all benefits of an expensive premium product layed out the foundation of the branding concept to archive a look that is based on minimalism and luxury.
Our creative designed Aum leaded the concept creation for this brand and created a great and unique corporate identity branding concept that was based on minimalism and luxury.
The intelligent contrast between gold and silver and fine hairlines created a great corporate identity concept.
Production and Finalisation
Aum lead the production to build a foundation for the brand within our graphic design service. The building of the branding was done with a set of bottle design and brochure design. The reflection of the brand is based on simplicity to emphasis on the professionalism and quality of the product.