"Family, Care, Experience Life"
This statement was created to be the message of the Carewell brand design. Family, care, and experience create the happiest things in life, since living happily is the finest remedy for all illness. At Carewell, experience and moments are important. It is about learning the value of what is important in life and how life itself is built around made memories.
The heart behind this statement is to reminisce good memories in life and integrating those in presenting the brand. Upon understanding the Carewell brand, our company started taking steps on landing on the created brand and vision statement. Here's how it goes:
- Define the values of the client
- Determine and understand the target of the client
- Brainstorm and outline key qualities of the brand
- Formulate keywords to represent valued qualities
- Establish a vision statement and the brand message