Food Festival is a event located in Passugg Switzerland. The corporate identity design is build on following concept:
By just presentation the corporate logo as a standalone people already have to understand what the event is all about.
The main words for the events are: "food, culture and imagination", those words we took and implemented them into the corporate identity.
The word "food" we put to a focus, and used actual food to build and outline the logo type. With culture we implemented the different kind of foods to the logotype, such as seafood with vegetables and more. And with the word "imagination" we created the illustrated style of the logo type.
With the logo subtitle the corporate logo gives the event the full corporate identity. The concept of the logo is simple: "impress and make it look impressing". Our creative design team based in Bangkok, Thailand had their roots in Switzerland and already researched a lot on Swiss Infrastructure, and next to the minimalistic simple and clean concrete constructions the logo makes a nice contrast that represents a "Escape to an other world".
Overall it was important to for Food Festival to create a corporate logo and a corporate identity. Which gave the event a face and explained visually to people what they can expect on the event. Corporate Identity Design became so important in the today's world, so important that corporate identity is a must for every major event.
Food Festival Switzerland is organized by the Swiss School of Hospitality and the last 5 years the event took the colors and corporate identity of the school it self. Of course the schools corporate logo was more conservative and actually didn't fit to the concept of the food festival, which was "food, culture and imagination"
Food Festival hired Toneyes, a Bangkok, Thailand based design & web agency who offers professional graphic design services such as creating a creating corporate identity design.
We were really happy with the work of Toneyes, their creativity and expertise in matters of marketing and visual communication strategies, helped us to create a powerful impressive corporate identity. Since we work with a lot of marketing professionals, we also got a lot of positive feedbacks.
Along the logo design we also create the corporate idenity for the Swiss Food Festival. The concept wass to keep to minimalistic Swiss Design but to give it a twist.
The assymetric lign is giving the whole corporate brochure design a certain difference and makes the whole design more attractive to look at.
The contrast between green and blue gives the corporate brochure design a fresh look, which play a great role with the different colors at the food stands which each stand holds a different country. The different colors also create a great playground and makes everything look much more fun and welcomes the curiouseness and sense of explaration of each visitor.
The colors in the corporate brochure design is also reflected in the logo itself. Our creative team members did a great job by mixing the art of illustration and minimalistic Swiss design into the overall design of the corporate brochure design.
Still we have been quiet playful with all the colors, the corporate brochure design does not looses the focus in the images and the actual important data, which makes the brochure also userfriendly as a navigator trough the exibition itself. This project is a other good sample that design and functionality needs to be balanced and well thought out.
The exhibition and location plan has been simplified so everybody can be able to find the place and find a quick and simple orientation.
The feedback of our festival visitors are great, it quiet cool seeing our visitors interacting with the designed corporate brochure design to navigate trough the exhibition.
The Design of the corporate brochure design has been accepted already at the first draft and we could quickly talk and pass on our copywriting.