In collaboration with the Swiss Marketing Strategy Firm, Braindanz, our Agency was responsible for the realization of the brand development visuals for the Fox Brand, a local furniture brand that is going to rock the furniture industry in Switzerland.
The concept of the Fox brand was based on Swissness. As you see, we started with different brand development elements to draw the feel of Swissness.
You especially see it on the boxes with the abstract Swiss mountains, representing the origin of the furniture design “Swiss Design” to make the brand more attractive to the locals, and as well to give the product another level of quality. The Swiss Quality.
For the Brand Fox, we developed the logo with the Fox original logo, but added the Swiss mountains in the background. The overall design gave the Fox brand the required Emotion of Swissness.