Brand Development Fox
In collaboration with the Swiss Marketing Strategy Firm, Braindanz, our Agency was responsible for the realization of the brand development visuals for the Fox Brand, a local furniture brand that is going to rock the furniture industry in Switzerland.
Multiple Fox Brands
Brand Development Concept
Swissness
The concept of the Fox brand was based on Swissness. As you see, we started with different brand development elements to draw the feel of Swissness.
You especially see it on the boxes with the abstract Swiss mountains, representing the origin of the furniture design “Swiss Design” to make the brand more attractive to the locals, and as well to give the product another level of quality. The Swiss Quality.
Logo Development
For the Brand Fox, we developed the logo with the Fox original logo, but added the Swiss mountains in the background. The overall design gave the Fox brand the required Emotion of Swissness.
Design Elements of the Fox Brand
The brand development project included creating mockups for all the partner brands in the form of export packaging design, keycards, boxes, packaging labels and stationary sets.
The key focus of course would be export packaging designs and their labels, the customers and importers will recognize the brand Fox, most commonly.
