The Haier Product Catalogue Design 2022 designed by Toneyes. Shifting theBrochure to a new look.
The Catalogue Design 2022 contained about 70 pages. Our team worked on a new layout concept which focuses on readability and usability. Additionally our retouch team worked on several lifestyle images. We collaged product images with shutterstock images and created a unique lifestyle look.
A Product Catalogue Design Approach
Air condition, air purifier, refrigerators and kitchen appliances form the new range. The Corporation is a Chinese multinational home appliances and consumer electronics company.
The client with it's well known establishment on the international market, hired Toneyes. Toneyes was hired after a successful pitching for the new catalogue design.
For the new Haier Catalogue Design in 2022 we hade a simple concept. The concept was to make images pop and the technical data and content readable.
Toneyes works for new local bigger Thai brands since the year 2021. With the time on the agencies side. The agency has invested pitching budgets to attract more local trusted brands.
In 2022 more nationally known brands follow a successful pitching campaign of Toneyes.
The concept team worked with the Haier team to build the skeleton in a wireframe. After wireframe approval the layout team began with the layout design.
The Catalogue contained about 70 pages. Our team worked on a new layout concept which focuses on readability and usability. Additionally our retouch team worked on several lifestyle images. We collaged product images with shutterstock images and created a unique lifestyle look.
