a book design or a publication design always begins with a wireframing of the content. The wireframing of the content is happening with jsut putting texts on a white page without any design, using placeholder images as a indication where images will be placed.
Trough a layout work we form and design the basic structure of the content strategy. Giving us the agency the idea of the actual work required and giving the client already an good basic visualisiation in how the content will be presented in the artwork.
We can say that this approach is a different approach that other agency persue. We can this approach the wire to design approach, and fromt the experience it always gives the best and quickest outcome/turn around time for realising a book design or a publication design in the most efficient way.
As well in this case, our client had the chance to be part of the design development since the beginning.