XPORT8 is an Australian investment company that create trust funds that focuses on wellness and lifestyle. To stand out from other companies, the company had decided to hire Toneyes in order to help them with their branding. Our agency had realized this by creating their logo and corporate brochure design.XPORT8 is an Australian investment company that create trust funds that focuses on wellness and lifestyle. To stand out from other companies, the company had decided to hire Toneyes in order to help them with their branding. Our agency had realized this by creating their logo and corporate brochure design.
The Concept of the Project
Our agency was able to come up with a brand concept for XPORT8 after sessions of brainstorming and meetings, which was strong, confident, and powerful. From our concept, we aimed to bring forth the trustworthiness qualities of the XPORT8 to their target audience.
After finalizing the concept, our agency started creating moodboard with various innovative ideas for their logo and corporate brochure design. At the end, we had decided to use a combination of black and green for their logo design and shades of blue in their corporate brochure design to represent healthy living. This was further highlighted with using outdoor, active images.
Challenges of the Project
One challenge that our team faced during the project was to create a corporate brochure design that was different from other investment companies’ brochure. This meant shifting away from using stereotypical lifestyle images like a group of people or a family smiling and having fun and going for something. To do so, our team decided to go with something more unique but still represents the concept and brand clearly.
Together with XPORT8, after brainstorming sessions and several meetings, we decided on using outdoor images for their corporate brochure design. The pictures we used are clouds on top of a mountain and a person hiking on a mountain. This was to emphasize the main focus of the company, which was wellness and lifestyle.
Though this project, our agency was able to hone our skills and grow more because were able to challenge ourselves to think out of the box.
Branding Design Elements
For 2Pay4You’s branding design project, our team first worked on their web design. For its web design, we incorporated html5 animations and infographics to introduce the functionality of each banking service to customers. The promotional video we used for the website can also be seen at Toneyes’s showcase video here. We also used a modern page builder with a CMS system, allowing to do make the highest possible content modification for the website. In fact, 2Pay4You is one of the first web design projects by Toneyes that uses this page builder.For 2Pay4You’s branding design project, our team first worked on their web design. For its web design, we incorporated html5 animations and infographics to introduce the functionality of each banking service to customers. The promotional video we used for the website can also be seen at Toneyes’s showcase video here. We also used a modern page builder with a CMS system, allowing to do make the highest possible content modification for the website. In fact, 2Pay4You is one of the first web design projects by Toneyes that uses this page builder.
Our team also focused on developing the website’s UI and user experience design to ensure current and potential customers enjoy a seamless experience. For this, Toneyes collaborated with the technical team of 2Pay4You to create a more efficient and friendly backend design, thus improving the usability of the website.Our team also focused on developing the website’s UI and user experience design to ensure current and potential customers enjoy a seamless experience. For this, Toneyes collaborated with the technical team of 2Pay4You to create a more efficient and friendly backend design, thus improving the usability of the website.
Lastly, to strengthen 2Pay4You’s new brand identity, our team created a promotional video. Not only did this caused the website to be more attractive to users, but it also emphasized that 2Pay4You cares about smaller companies and users and is committed to providing them a better, faster, secure, and cheaper banking and transfer payments solution.
Relationship with the Client
Through this branding design project, we’ve formed a close relationship with the client and is currently consulting for their brand marketing communication strategies. 2Pay4You is a member of Toneyes SPOQ.
