Hotel internet marketing - Paradise Beach
Samui Paradise Beach Resort was a really interesting project for us. We learned a lot about the hotel management and how the system works. We researched a lot about the topic hotel booking engine. With the research we created the first hotel internet marketing strategy for the Paradise Beach Resort located in Koh Samui.
A 3 days stay at the resort, gave us a perfect inside of the hotel and how to sell the hotel on the online market.
The concept was straight forward. Images should speak for them selfs and the destination should be presented so nobody could resist a holiday in Koh Samui, Thailand.
Design concept and strategy
As a Koh Samui based hotel you always struggle with big competitions. On the pages that sell generated hotel room sells, taking to much commissions from your business. The concept of the hotel manager and Toneyes was clear; "create a independent working hotel booking engine website with the focus to get a cost free hotel internet marketing concept and to optimise website traffic to the website.
The design has to be attractive and the resorts strengths needed to be sold. Paradise Beach Resort Koh Samui received a on site customised booking system, where website visitors can book directly and check the availability for all the rooms.
Functions and technical strategy
The booking engine system of Koh Samui Beach Resort is the hearth of the hotel internet marketing. The booking engine based on a Joomla CMS System is allowing website visitors the check the availability for each rooms, the prices per season and also they are able to select half and full board pensions for they stay. A professional backend of the booking engine gives the website administrator a full overview of the rooms booked, all the clients check outs at a particular date and much more. Next to a powerful on site booking engine, Toneyes created a professional hotel room administration solution for the Samui Paradise Beach Resort hotel internet marketing.
What the client says
Working with Toneyes was really great. We learned a lot about SEO, for example how to optimise our content for the Search Engines. After launching the website the bookings increased to 30% and our hotel internet marketing became successful.